Portugal-based Pestana Hotels and Resorts Group plans its first North American hotel in the heart of South Beach’s Art Deco District. Portugal’s largest “tourism and leisure” group and Europe’s 25th biggest hotel brand also boasts hotels in Africa and South America.
Pestana South Beach will be located at 1835 James Avenue— one block inland from from Collins Avenue (not far from the planned Lennox Hotel). The Portuguese hotelier does not seem to think its relatively off-the-beaten-track location will deter reservations.
South Beach’s interior has long remained aloof of commercialization but there seems to be a gradual paradigm shift taking form in the nook between the Convention Center and the Bass Museum of Art—where resides some of the island’s finest Spanish Revival and Art Deco architecture.
The selection of South Beach as the launchpad for Pestana’s North American operations is yet another indication of its remarkable gravitational pull on foreign investment.