Recently, I saw a line stretch around a block to get into the H&M preview store (first such store I’d ever seen). The actual store will occupy the historic Lincoln Theatre. I figured this must be good so I passed by to see the progress and found the theatre to be colorless. The sign was missing. I thought: was I in the right place? As my stupification dissipated, outrage ensued. Then I realized it’s probably primer and they’re refurbishing the sign. So, all is good, for now.
On a separate but related note, Forever 21, the Los Angeles-based retailer, is opening the largest store on Lincoln Road at the 701 building. Here’s what it looks like on the ground:
Back in 2010, Comras reportedly paid $17mm for the building so this has been in the works for some time. This adaptive re-use trend of completely converting historic buildings to retail use is prevalent along Collins Avenue, from 10th to 5th street, but with the coming of H&M and Forever 21, is going BIG on Lincoln Road.
Left image of Lincoln Theatre via: Canmom – flickr