H&M Progress and Forever 21 Goes Big on Lincoln Road

Past glory (left). Present plight (right).

Recently, I saw a line stretch around a block to get into the H&M preview store (first such store I’d ever seen).  The actual store will occupy the historic Lincoln Theatre. I figured this must be good so I passed by to see the progress and found the theatre to be colorless. The sign was missing. I thought: was I in the right place? As my stupification dissipated, outrage ensued. Then I realized it’s probably primer and they’re refurbishing the sign.  So, all is good, for now.

On a separate but related note, Forever 21, the Los Angeles-based retailer, is opening the largest store on Lincoln Road at the 701 building. Here’s what it looks like on the ground:

701Lincoln Road frontage (left) rear (right)

Back in 2010, Comras reportedly paid $17mm for the building so this has been in the works for some time. This adaptive re-use trend of completely converting historic buildings to retail use is prevalent along Collins Avenue, from 10th to 5th street, but with the coming of H&M and Forever 21, is going BIG on Lincoln Road.

Left image of Lincoln Theatre via: Canmom – flickr



Filed under Biz Buzz, BoB Articles, Commercial Developments, Miami Beach: South Beach

6 responses to “H&M Progress and Forever 21 Goes Big on Lincoln Road

  1. Anonymous

    I hope that the historic area of South Beach does not continue with big box because imagine a Target or Walmart “SOBE”???

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  2. BoB

    that would be an abomination. I could see big box stores in destination-retail facilities like 5th and Alton, Midtown Mia, etc. H&M and 4ever21 might be big they aren’t big box so I don’t see any indication of that happening on Lincoln road.

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    I won’t ever have to leave the beach. YESSSSSSSSSSSS.

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