Brickell House v. 1390 Brickell Bay

If you’ve been following Miami construction for years, then you know about 1390 Brickell Bay. I wrote an article about it in June of 2007 because its was a bad concept with an equally terrible marketing scheme. Now, on the same parcel, there are plans for Brickell House.

There’s no question that the design and marketing schemes are better with Brickell House than they were for the failed 1390 development. But, I fail to see how prospective buyers will get over the boxed in nature of the development and can’t understand why the architects didn’t tilt the building a bit more southeast to have it face over the lower Emerald condo rather than the taller Jade. The rendering above shows the building outline facing straight at Jade.

1390 Brickell was designed by Zyscovich and proposed to be 478ft. in height with 49 floors at an estimated cost of $158,000,000.



Filed under BoB Articles

5 responses to “Brickell House v. 1390 Brickell Bay

  1. I’m happy this lot is finally getting developed into a condominium complex. It has been an eye sore for sometime.

  2. BoB

    I’d like to see the parcel north of Jade (where Villa Magna was once planned) get developed.

  3. With the right development that section of Brickell could be greatly improved. Is anything currently planned for that parcel?

  4. Its like you read my mind! You appear to know a
    lot about this, like you wrote the book in it or
    something. I think that you can do with a few pics to drive the message home a little bit, but other than that, this is great blog.
    A fantastic read. I will definitely be back.

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