Image: Aldo Shoes Advertisement facing Overtown
Those are some fancy high heels, but did the advertiser think about the placement of this ad. Let’s consider the target audience:
- The homeless streaming out of and towards nearby Camillus House
- Lost visitors/tourists
- Locals speeding past green lights to avoid panhandlers
- Ladies walking or driving to a nearby club at night
Not exactly a good place to target fashionable ladies during the day, but it strikes me as ironic. Parkwest, there is no doubt in my mind, within the next few years, will become synonymous with the fabulously wealthy, but for now, that ad only works at night. The future could be vastly different.