The Filling Station Lofts, developed by Intrepid, has one of the most forward thinking marketing campaigns I’ve seen lately. The image above illustrates the ampleness of 18′ ft. ceilings and cleverly employs a silhouette of a 15′ ft. tall baby giraffe to show the excess space above.
According to the developer, three Hummers stacked on top of one another could fit in a Filling Station Loft. This is a neat way of showing the unit height dimensions. The Filling Station Lofts is being marketed extremely well, but the building’s design alone is impressive. Check out the project website.
The project is located in the heart of the M&E District on N.E. 17th Street across the street from the newly built Parc Lofts, and a short walk away from the proposed Bayview Market. The neighborhood remains unstable but has a great deal of potential.