A Closer Look: South Beach (West Ave. Corridor) INTRO

South Beach is divided into 11 historic districts by the Miami Design and Preservations League. This delineation of what neighborhood is what based on architecture is ideal. However, since not all areas have historic significance, the MDPL designations fall short of covering all areas. BoB intends to cover all areas of activity, nodes, neighborhoods, districts, whatever you may call them,based upon historic character, development activity, etc. My recent article on the Flamingo Park District led me to cover a neighboring community, but frankly, I don’t know what to call it. The neighborhood is bordered by Alton Rd (East), West Avenue (West), 5th street (South), and Dade Blvd. (North).

Since I couldn’t rely on MDPL’s map for guidance, I turned to the City of Miami Beach’s neighborhoods map, but there again, I couldn’t get a satisfactory answer. The area is referred to as “West Avenue”. The problem with that is that we’re talking about a neighborhood not an Avenue. Or are we? So in a last attempt to garner a neighborhood title, I reviewed the names of the various subject buildings in the area. Often times, a developer will name a building after the neighborhood, or his/her interpretation of what the neighborhood should be called. In doing so, I found no consistency. Here are some examples:

  • The Bentley Bay
  • The Floridian
  • South Bay Club
  • South Gate apts
  • Mirador
  • Mondrian
  • Mirador II
  • Bayview terrace
  • Bay Garden Manor
  • Waverly
  • Flamingo
  • Island View Park
  • Sunset Harbor
  • Sunset Harbor North

No help there. After some thought, I decided that it is prudent to use the City’s designation but add “corridor” to it. That was quite a bit of thought devoted to getting a title and the process is an indication of how this community is, in many respects, off the radar. With that said, I can now work on the 2nd installment of A Closer Look: South Beach (West Avenue Corridor -WAC), which will highlight a neighborhood that, despite certain development challenges, is poised to become South Beach’s next signature community.

Image: Mondrian coming soon to the WAC

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8 Comments

Filed under BoB Articles, BoB Series: A Closer Look, Miami Beach: South Beach

8 responses to “A Closer Look: South Beach (West Ave. Corridor) INTRO

  1. I don’t like the fact that they’re using the name of a super-famous artist to name their condo renovation, and their sales materials are completely unlike the work of that artist.

    I live near that neighborhood, and I like it. It’s undergoing some crazy transformations. But in terms of flavor, for me it’s very similar to SoBe south-of-fifth, and I always think of it as an extension of that neighborhood. Even the direction of the changes are the same in the two places.

  2. Alesh,

    Good point about naming the building Mondrian, seems a bit cheesy. But, unfortunately you will notice that the trend is to attach the artsy flavor to new projects by having them designed by famous designers such as Stark, and Armani, or naming them after a famous dead artist. Don’t be surprised to see Picasso South Beach coming soon.

  3. Alesh, I had no idea that the building was named after an artist–when it comes to these matters I’m clueless. Now that I know, you’re right, if one is going to name a building after an artist, you would expect for the design aspects to draw at least some inspiration from that artist’s work. Otherwise, what’s the point?

    Peter, If there is a Picasso project within the next year, I’ll give you a $500 cash reward. By the way, if there is one, I’ll be sure to blast it on this blog–unless it’s a super tall, and then I’ll pay up with a smile.

  4. James Wilkins

    The building is named after the Mondrian in LA, I believe, in fact the hotel group may have a couple of others named Mondrian so there is more to it than just the artist.

    How about calling the neighborhood Bayside, South Beach

  5. It’s funny James, I thought the same thing, but then Bayside made me think of the marketplace. There is a condo in the area called South Beach Bayside C.A. MHG does have a West Hollywood Mondrian and is in fact expanding with the Chicago Mondrian.
    Although I was oblivious to the artist correlation, I think it merits credibility since the term only has one definition in the dictionary.
    Look forward to more of your goods on Transit Miami. You guys are doing an incredible job.

  6. What’s even more of an insult is that the “Mondrian” label is being applied to projects in more than one city, without any consideration of local history, tastes or relationship to the the artist.

    Yet the naming of buildings in this manner goes back at least a half-millenium. Think of all the “Savoys” or “Tivolis” there are around the world.

    The habit of naming buildings with an anglophile name on South Beach in the early days I always thought was an affront to local history. Now I see it as a part of the historic path.

  7. A name is extremely important in a development. It might tell you about the project’s design. Its place in the community. The technology within. Everglades on the Bay is built on the site of old Everglades Hotel. Marina Blue is near the bay and a marina. Opera Tower is near the PAC.

    The marketing campaign emanates from the name. In the case of the Mondrian, without the allusion to the artist’s work, the project’s name loses its conceptual luster. It begs the question, why Mondrian?

  8. Hello Guys,Sorry we’re a litadtle late but Tamara and I were lookading at your site and realadized we missed your aninevradsary. We want to send our love and best wishes as we preadpare for our own speadcial day! Can’t wait to see you and finally meeta0Janka. Love,Steve and Tamara

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